Born of the belief that positive experiences with animals can be life-changing, The Mustang Project was created with the following objectives and purposes:
- to provide a program for youth to learn about, interact with, and care for horses,
- to use this interaction with horses to increase awareness of and empathy toward animals and people,
- to foster a sense of accomplishment and self-worth among participants, and to provide an incentive to excel in all areas of their lives,
- to give them the skills and opportunities to pursue a career working with horses if desired,
- to hold special events and distribute educational materials to increase public awareness about adopting and training Bureau of Land Management (BLM) Mustangs,
- to adopt BLM Mustangs for use in the program.